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Crevo Travis – St. Louis Style?




Crevo Travis











Overall Performance


When considering what to say in this review of the Crevo Travis flip flop an expression used by folks from the ranch country of Texas came to mind, all hat and no cattle.

It describes someone who may look the part in his cowboy hat and cowboy clothes, talk a big game, yet has never ridden a horse or worked with cattle or even been on a ranch. In the city we call them posers, but I like the explicit subtlety of the Texas version.

Most significantly, they boasted being “Designed in St. Louis” a confusing assertion to say the least.

Online, the Crevo Travis flip flops looked like the real deal with a somewhat unique and modern styling that combined what appeared to be a suede foot bed with a leather and denim strap. But even then things didn’t seem quite right.

Most significantly, they boasted being “Designed in St. Louis” a confusing assertion to say the least.

It made me wonder, is St. Louis known for excellence in flip flop design or even shoe design? A quick mental list of things I know about St. Louis resulted in: The Arch, Budweiser, and the St. Louis Cardinals baseball team and the third one I wasn’t sure about – had the Cardinals moved to L.A.? No, that was the Rams, a football team.

I think? Conspicuously missing from the list was anything having to do with shoes in general and flip flops specifically. What an odd claim to fame – “Designed in St. Louis!”

The Crevo Travis arrived in a proper and nicely designed shoe box looking rather dapper. My hopes bounded, would these be my summer favorites?

When I opened up the box there it was again printed on the underside of the lid “DESIGNED IN St. Louis” what the? Why the font change for St. Louis and more importantly, who cares where the flip flop was “designed” anyway?

Then it occurred to me, could this be a sort of dog-whistle marketing geared to those who shun things that aren’t “American”? Fine, but if so, St. Louis? Really?

Playing this forward, imagine your wife showing up to a cocktail party looking amazing in a brand-new dress. The host approaches her and asks, “Wow, was that suit designed in St. Louis?” Insult or compliment? You make the call.

My hopes still soared as I took Travis out of the box. I was able to look past the fact that what appeared to be suede online was actually a rather ruff canvas, not unlike that used on covered wagons a century and a half ago.

The smallest spark of a thought subconsciously attempted to connect this Conestoga inspired fabric to the “DESIGNED IN St. Louis” banner. The strap also turned out to be less in person than in print. It’s made of faux-leather sewn atop faux-denim.

More precisely the strap was made of Naugahyde and polyester. “Fine.” I told myself; “It’s “DESIGNED IN St. Louis” so you know, that’s just the style.” Yet I wasn’t convinced.

I placed them on the floor and slid my feet into them. More precisely I slid my feet onto them, like skidding a load of logs onto a Delta bound barge on the Mississippi River.

These things barely registered as footwear. They felt huge, unwieldy and fit terribly. The pleather and polyester strap stood high above my foot like the St. Louis Arch above the prairie. It literally did not touch any part of my foot.

The footbed is as flat as the Midwest plains providing absolutely no support of any kind. The sole is made of the exact same fake-canvas polyester material as the footbed but with wavy ridges intended to serve as traction. Pathetic at best.

As flip flops go the Crevo Travis is all hat and no cattle. Everything is wrong. Occasion, fit, style, traction, and comfort all fall completely flat.

Given all of this, the odd “DESIGNED IN St. Louis” rallying cry leads me to think the worst of their intentions when making this claim.

These are a cynical, poorly done, and downright garbage attempt at making a flip flop. The fact that they retail for $45 is incredibly offensive. Shame on me for falling for it.